Privacy Policy

Privacy Policy of PeakDrive LTD and its Subsidiaries, including PeakData

Effective Date: 1st October 2024

1. Introduction

At PeakDrive LTD and its subsidiary PeakData (collectively referred to as “PeakDrive,” “we,” “us,” or “our”), we value your privacy and are committed to protecting the personal data we collect and process. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our website, services, and business operations, particularly regarding our data enrichment services.

By accessing or using our services, you agree to the collection and use of your data in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please do not use our services.

2. Data We Collect

We may collect the following categories of personal data:

• Contact Information: Full name, email address, phone number, company name, and job title.

• Business Data: Business profiles, financial information, and other data related to the business entities we work with.

• Usage Information: Details regarding your interaction with our website, such as IP address, browser type, device information, and page visits.

• Transaction Data: Records of communications, agreements, or transactions between you and PeakDrive or its subsidiaries.

3. How We Collect Your Data

We collect personal data through various means, including:

• Direct Interactions: When you provide information by filling out forms, subscribing to services, or communicating with us directly.

• Third-Party Sources: We may receive data from third-party partners, data vendors, public databases, or other affiliates to supplement our services.

• Automated Technologies: Data collected automatically via cookies, tracking tools, and analytics platforms when you access our website or services.

4. Use of Your Data

We use your data for the following purposes:

• Service Provisioning: To deliver our data enrichment services and related offerings to businesses.

• Business Operations: To manage and improve our business, including performance analysis, troubleshooting, and service enhancements.

• Marketing and Communications: To send updates, promotional materials, and other communications related to our services that may interest you.

• Compliance and Legal Obligations: To comply with regulatory requirements and protect our legal rights or enforce our terms of service.

• Fraud Prevention and Security: To ensure the security of our systems and prevent unauthorized access or illegal activities.

5. Data Sharing and Disclosure

We may share your personal data with the following parties:

• Affiliates and Subsidiaries: We may share data with affiliated companies, including PeakData, to provide integrated services.

• Service Providers: We may engage third-party vendors, contractors, and service providers to assist with operations, such as IT services, marketing, and data processing.

• Business Partners: We may share data with trusted partners to enhance service offerings or perform joint marketing efforts.

• Legal Authorities: In compliance with applicable laws, we may disclose your data if required to do so by law enforcement or regulatory bodies.

6. Data Security

We implement appropriate technical and organizational measures to ensure the security of your personal data and protect it against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law. After this period, your data will be securely deleted or anonymized.

8. Your Data Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data, including:

• Right to Access: The right to request a copy of the personal data we hold about you.

• Right to Rectification: The right to request correction of any inaccuracies in your personal data.

• Right to Deletion: The right to request the deletion of your personal data under certain circumstances.

• Right to Restrict Processing: The right to request a limitation on the processing of your personal data.

• Right to Data Portability: The right to request your data be transferred to another service provider in a structured, commonly used format.

• Right to Object: The right to object to the processing of your data for direct marketing or other legitimate business purposes.

To exercise these rights, please contact us at support@peakdrive.co.uk.

9. International Data Transfers

If we transfer your personal data outside of the country in which you are located, we will ensure that appropriate safeguards are in place to protect your data in accordance with applicable laws, such as Standard Contractual Clauses or other legal mechanisms.

10. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other operational considerations. Any updates will be posted on our website with the revised effective date, and we encourage you to review this policy regularly.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us at:

Email: support@peakdrive.co.uk